This course aims to provide trainees a deeper understanding of planning of a digital marketing campaign and the role of various digital channels in achieving that goal through integrated marketing communication. It starts by building a foundation through digital marketing strategy and helps trainees to acquire a set of concepts and tools to digitally create, distribute and promote products and services.
3 Classes Per Week
1.5 hours per day
WHAT YOU WILL LEARN
Understand the importance of Communication in Marketing
Develop Digital Marketing Strategy
Understand the Basics of Content and its significance in Digital Marketing
Do Social Media Marketing on platform like Facebook, Instagram, Twitter, LinkedIn, and YouTube
Do Search Engine Marketing using Google Ads
Do Email Marketing on MailChimp
Understand the Importance of Analytics in Digital Marketing and how to analyze data
Find Digital Marketing related jobs
Inside our Digital Marketing Curriculum
Download our program brochure for a more detailed look at our Digital Marketing Curriculum, course outline, educational philosophy, and the support structures we use throughout your training journey and beyond.